Senior Product Marketing Manager

  • BitGo
  • New York, NY, USA
  • Jul 04, 2019
Full time Marketing Product Management Strategy-Planning

Job Description

The Senior Product Marketing Manager is responsible for creating product content, analyzing the competitive landscape, and enabling the sales team. This role will produce insights, messaging, and content that represent BitGo’s core competencies and competitive advantage, and help advance the sales cycle.

We’re looking for a marketer who:

  • Understands the institutional financial markets;
  • Can position offerings to build preference for BitGo solutions;
  • Create messaging and materials that cut through the noise; and
  • Build great go-to-market programs.

This is a highly cross-functional role and you will work closely with product, engineering, sales, and the broader marketing team.

You will:

  • Be the product expert and understand key differentiators across the competitive landscape
  • Plan and lead cross-functional efforts to drive product launches and sustained go-to-market programs
  • Understand client buyers, how they buy and their buying criteria to drive value for financial institutions
  • Develop and maintain sales materials to support sales team
  • Work with clients to create testimonials and case studies
  • Develop marketing collateral, sales sheets, FAQs, demos, articles, and content for web pages


You have:

  • 8+ years experience in financial services marketing.
  • Solid understanding of financial markets and institutional investors.
  • Proven track record in crafting compelling positioning and thought leadership content
  • Excellent verbal, written, and interpersonal skills and the ability to present to executive leadership
  • Collaborative and open-minded, with experience working across functions and business lines
  • Team player with the ability to develop effective working relationships across organizations
  • Bachelor's degree in business, marketing, or a related discipline


Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world’s financial markets.

Here are some of the benefits of working at BitGo:

  • 100% company paid individual and family medical, dental, and vision plans
  • Competitive compensation, stock options, and 401k plan with company matching
  • Computer equipment and workplace furniture to suit your needs
  • Generous vacation policy vacation
  • Exciting start-up atmosphere and great colleagues

Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed investing.